start·ups

Hi. My name is Beth Ellyn McClendon and I’m a seed investor in 30+ great companies. I’ve served as a Board and Advisory Board Member, and I sometimes consult in product strategy and design. This is where I leave my thoughts on startups, investing and books worth your time.

Latest stories

Why is this so hard?

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If you work in a startup, occasionally the pressure gets to you. It can feed your insecurities and make you doubt yourself.  Even when you’re working your heart out, it never seems to be enough.

Founder Resources

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A lot has been written about startups – some of it quite good. These are the resources I think are worth your time. 

The Art of the Elevator Pitch

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You’ve started a business and now you’re looking for investors, employees and advisors. Even if you’ve made the effort to get a warm email introduction, don’t expect your prospects to read through a long and rambling description of your business. You need to get to the point — and fast.

Beth Ellyn McClendon

I’m a seed investor in 30+ great companies. I've served as a Board and Advisory Board Member and I sometimes consult in product strategy and design.

Once upon a time, I worked for Google in product management and user experience, led an Android team in NexusOne ecommerce and logistics, designed new identity and monetization tools for YouTube, redesigned Google Earth, and managed the design team that produced Sketchup, StreetView and My Maps. While at Cisco, I contributed to more than 40 network and device management tools and was privileged to learn my craft on-the-job at Netscape. I hold patents and patents pending in mapping, navigation and monetization.

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